Our Story
Our Story
PonteBella was founded in 2003 by Colombian doctors with a conviction: shapewear should be designed for real bodies. The company was born from an in-depth study of diverse body shapes that the big brands were sizing wrong — and from the belief that every woman deserves garments made for her figure, not adapted to it.
And behind every PonteBella garment is an even older story: since 1980, our fajas have been handcrafted in a family workshop in Bogotá, Colombia, by women and men who are heads of household — many of them mothers rebuilding their lives after being displaced by violence. When you choose PonteBella, you're supporting families who craft with pride.
Made From the Wire Up
Most shapewear brands buy their components. We make ours.
Our spiral steel boning starts as 1-millimeter steel wire — coiled, flattened, cut, polished and tip-sealed in our own workshop in an 11-step process — so it supports your posture without ever poking. Our hooks are made from the same steel, sewn onto cotton tape and vulcanized into the garment under hydraulic pressure. That's why a PonteBella closure never rips off, no matter how firm the compression: it isn't glued on — it's fused into the latex itself.
Our natural latex comes from the tree and is cured with an alkaline heat process we've refined for more than 20 years — reducing the water-soluble proteins responsible for most latex sensitivities. Firm compression, kinder to your skin. Each faja is die-cut, assembled from four vulcanized panels, finished with satin tape, polished by hand and inspected before it ships.
Trusted Where It Matters Most
For years, plastic surgeons trusted our Stage 1 garments for their patients' immediate post-surgical recovery. Our design philosophy came from that experience — and from standing our ground: a recovery faja should be firm enough to support healing and gentle enough to protect the surgeon's work. Three rows of hooks that adjust as swelling changes, perineal zippers for easy bathroom access, full back coverage for every body. Founded by doctors — and our safety guidance is still written by one.
Real Fabrics, Real Claims
Our PowerNet garments use premium Colombian fabric enhanced with Trim Shape® — a botanical finish with Ginkgo Biloba, marine algae extracts and Vitamin E that moisturizes your skin as you wear it, active for up to 25 washes, from responsibly made Eco Process fabric. Our hosiery comes directly from TALL®, one of Colombia's most beloved hosiery brands. And everything we say about our products is something we can prove — no invented claims, no miracle promises. 100% Fajas Colombianas.
From Our Family to Yours
PonteBella means "make yourself beautiful" — but our full promise is Piensa en tu Figura: think about your figure, and we'll think about everything else. From Bogotá to your door.